JOYVIO FOOD_Blue Dining Table

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Blue Dining Table

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Joyvio Food a

“Blue Table” for the Chinese

As a consumer goods company specialized in high-quality animal protein foods, Joyvio Food has always taken on the mission of “sourcing high-quality food ingredients worldwide and providing Chinese consumers with nutritious animal protein food.” We have a firm grasp of high-quality and scarce resources at the upstream seafood farms, actively seek long-term strategic cooperation with the world’s top suppliers, and provide Chinese consumers with precious, nutritious deep-sea food through the “water-to-table” supply chain.

So far, we have built a brand matrix with “Southring,” “Joyvio Fresh,” “Bear Buddy” and “Southring Gift” at the core, brought natural nutritious high-quality deep-sea food to more Chinese consumers, and design a “blue table” (seafood-based diet) for the Chinese.

Product lines

Joyvio Fresh

Joyvio Fresh is a high-quality deep-sea protein brand launched by Joyvio Food in the domestic retail market. It deeply processes nutritious and high-protein deep-sea food such as salmon, cod and sweet Arctic shrimp sourced from the world’s top places of origin, and delivers them to your table in the forms of chilled products, frozen products, or “3R” prepared meals (“3R” means ready to eat, ready to cook and oven-ready), to help upgrade the Chinese diet.
So far all Joyvio Fresh products are available on JD.com, Tmall, FRESHIPPO, PupuMall and Ole’, covering both online and offline sales channels.

Bear Buddy

Bear Buddy is a brand of nutritious food for children launched by Joyvio Food. Committed to “providing nutritious food for Chinese children with nutritious food ingredients sourced from around the world,”It invests in mountains and seas in pursue of best foods, and develops a variety of interesting, nutritious and healthy food for children using deep-sea protein food represented by salmon and high-quality nutritious fruits and vegetables sourced from around the world, to help create a balanced, rich, exclusive “blue tiny table” for Chinese children.
So far Bear Buddy is sold on such online channels as Tmall, JD.com, Douyin and Red, and 1,500-plus high-end mother and infant product stores including Kidswant, Babemax, Lollipop, YHIA, Yunying Plan, Yingshi, Hisense Square, L’amourbébé, in 20 provincial regions in China.

Southring

Southring is an international high-end consumer brand of salmon launched by our subsidiary Australis Seafoods. Catering to different demands and preferences of different markets, Southring finely cuts fresh and high-quality salmon produced in the gold sea of Chilean Antarctic Territory and makes it into different kinds of products. The highly nutritious, safe, healthy and extremely delicious Chilean salmon is sold to consumers in more than 30 countries and regions.
In 2022, Southring launched “Mama Bear,” a premium deep-sea protein brand targeting the household consumer segment, to deliver better products to households and children.

Southring Gift

Southring Gift is a brand of high-end gifts made of high-quality deep-sea animal protein launched by Joyvio Food. Its gift box packs salmon with other high-end marine products in an original way, and is customized to meet the consumption needs of consumers in different regions. It is known for its outstanding cost effectiveness. Its best-seller is a gift box containing a whole salmon, from head to bone. Different cutting methods are used to preserve the texture and original flavor of different salmon parts, and bring consumers a unique feast.

Hi+

Hi+ is a brand of offline seafood exclusive stores launched by Joyvio Food for end consumers. It abandons the old-school sales method, cuts and prepares the seafood directly sourced from the world’s top places of origin in the store into a great variety of delicious dishes, and creates a new consumer experience that is assuring and premium.

Other global brands

Our overseas subsidiaries have launched a number of brand product lines in the global market. Mama Bear is the retail salmon product brand dedicated to the household consumption segment launched by Australis Seafoods, with the aim to provide better products for households and children. Catering to different demands and preferences of different markets, Mama Bear processes the delicious and tender salmon into fish segments, diced fish and hamburger patties, etc. to fully meet the nutrition needs of children.

Joyvio Fresh

Bear Buddy

Southring

Southring Gift

Hi+

Other global brands

Knowledge sharing

Joyvio Food · Salmon Industry Guidebook 2023 Edition

Joyvio Food · Salmon Industry Guidebook 2022 Edition

Joyvio Food · Salmon Industry Guidebook 2023 Edition

Joyvio Food · Salmon Industry Guidbooke 2022 Edition

Joyvio Food · Salmon Industry Guidebook 2023 Edition

Joyvio & Kontali Salmon Industry and Market Insights Report

Joyvio Food · Salmon Industry Guidebook 2023 Edition

Joyvio Kitchen

High-quality marine food ingredients such as salmon and Arctic sweet shrimp are rich in Omega-3 unsaturated fatty acids, and their tight, smooth texture and inviting allure make them flexible and unique ingredients in Chinese and Western cuisines.

Joyvio Food invites you to join us with our gourmet VIPs, to prepare fine dining meals in a simple yet delicate way, using highly nutritious ingredients from the deep sea for your beloved family.

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